Allianz Real Estate

Client

Allianz Real Estate

Services

Strategic Vision
Staff Engagement
Branding
Exhibitions

2018 – present

The Challenge

Setting a new direction for the world’s largest real estate investor



The Approach

Collaborating with staff on five continents before and during lockdown to establish, launch and put into practice a shared vision of the future

With over €73bn of assets under management, Allianz Real Estate is the world’s largest real estate investor, with an established footprint in Europe that ranges from Paris' Towers La Defense to Berlin’s EDGE, and rapidly growing operations in Asia and North America.

In 2019, Allianz Real Estate’s management team asked us to help them find and articulate a new vision that would bring together diverse regional cultures, inspire their teams and help the business embrace their evolving responsibilities in a world where sustainablility went from nice-to-have to a moral imperative almost overnight. 

Working hand-in-hand with teams around the world, we established the fundamentals of a new strategy, launched it successfully at the height of Covid Lockdown and developed imaginative showcases for staff and public audiences around the world. 

Finding the path

Working with over 400 staff members from Stuttgart to Singapore,  we mapped the highs and lows of working at Allianz, their feelings about the present and dreams of the future to establish a new vision and cultural principles that everyone could understand and believe in.

Celebrating the pioneers

Allianz’s redevelopment of a 1960s icon in downtown Milan presented an opportunity to showcase the best of the company’s ambition. Through imaginative public engagement we developed a brand identity and public exhibition that celebrated the spirit of Milan, the imagination of Gio Ponti and the sustainability of SOM architects forward-thinking reinvention. 

Making a splash

During lockdown, the company’s new Vision was launched to all staff via a one month campaign that put the ideas of the strategy at the heart of the business and and began a journey of invention and exploration that will last for months and years to come. 

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114–118 Lower Marsh

London

SE1 7AE