ClientThe Museum of London
With a collection that stretches from Charles I’s execution garments to a 10 tonne fatberg, The Museum of London is one of the world’s greatest city museums and unique repository of London’s cultural and material history.
During the 2020s, the Museum is undergoing a dramatic transformation, built around a high profile move from their current location to establish a major new home in historic Smithfield Market. This physical move is part of a broader transformation that will see the Museum radically rethink how it re-engages with its audiences.
We have worked closely with the Museum’s Executive Board over the last three years to shape this vision and to make it a reality, connecting it to the day-to-day work of people all across the institution and beyond, and placed radical participation at the heart of the Museum’s practice.
During summer 2019, we hosted two-week residency in an unused butcher’s shop in Smithfield market where over 500 Londoners co-created the Museum’s new Mission & Vision. We started with a blank sheet of paper and finished with a statement of intent loved by audiences, staff and governors alike.
We’ve worked with the Museum to ensure this new strategic framework informs decision making across the museum – from card game workshops that use the new framework to helping teams tackle day-to-day problems across the institution.
Together, The Museum and Something More Near have built on this spirit of radical collaboration - inviting public groups to help answer major strategic questions from exhibition concepts, curatorial principles and brand architecture. Welcome to London’s museum of the future.
Sharon Ament – Director, MUSEUM OF LONDON