Planet

Client

Planet

Services

Brand
Strategy
Culture
Communications
Futures

2017 – present

The Challenge

Building presence as a major player in the global payments landscape 



The Approach

Expert swarms & sprints to tackle major strategic challenges and unlock business growth in a fast-evolving market

Planet is a global payments specialist. Starting life in the 1980s as a tax validation table in Dublin airport, Planet has grown to become a market leader operating in five continents, serving over 600,000 merchants with annual transactions worth €45bn and a client roster that stretches from Gucci to W Hotels. 

Following a major acquisition, Planet’s leadership asked us to help them establish the fundamentals of an evolved business and brand that could drive ambitious growth and expansion. 

Over the course of three years, Something More Near assembled expert swarms of specialist expertise and uncommon talent to tackle strategic challenges ranging from future portfolio and acquisition strategies to brand creation, organisational culture, product architecture and communications planning.

By March 2020, the business had more than tripled its transactions with a consistent year-on-year growth in excess of 15%.

Cross continental creative

Using the brand project as an opportunity to foster a sense of international ambition, we led a creative process involving design teams from Moscow to Tokyo and Abu Dhabi. The identity has been implemented across thousands of touchpoints worldwide, from apps to point-of-sale terminals and airport lounges.

Strategies for growth

During 2019 we assembled a team of journalists, disruptors and analysts to develop future scenarios & strategies of the business, leading to the successful acquisition of 3C Payment in 2020, doubling the value of transactions processed to €45bn each year. 

"Over the past three years, Something More Near has mobilised rapidly to help us tackle big questions and drive continued growth in a rapidly changing market. They’ve tapped into our DNA, encouraged us to see the market and key trends through a different lens, and helped set our path for agile growth"

Rory O’Neil, Chief Product Officer

Changework Projects
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114–118 Lower Marsh

London

SE1 7AE