The derelict petrol station next to White City tube station was a liability for our client Stanhope, the owners of nearby Television Centre. With our help, it's now rapidly becoming a hotspot for West London creatives thanks to the investment of local paint giant ColArt.
We fostered a relationship with ColArt first through supporting their affiliated Griffin Gallery with coverage on our White City website platform, White Noise. Next, we collaborated with the brand on Gold Zero, a large-scale painting installed on the roof of Television Centre car park. The work was sponsored to the tune of £30K-worth of gold paint and generated press coverage for Stanhope on London Live and elsewhere.
Now ColArt is making a significant investment over three years to transform Wood Lane petrol station into Elephant West. This autumn, the site will reopen as a hub for performances, exhibitions and workshops, and the home of acclaimed art title, Elephant magazine.
In the meantime, a striking meanwhile revamp has kept eyes on the project, in the form of vibrant murals designed by artist duo Craig & Karl. The temporary installation has drawn the attention of fashion photographers, musicians and curators, even appearing as the backdrop to Chaka Khan's toe-tapping new music video, Like Sugar.