We have been working with Tim Moxey, an entrepreneur and advocate of responsible marijuana use, to introduce his CBD edibles to the UK. Mr. Moxey's Mints come in a handy tin and are infused with herbal blends and CBD – the compound of cannabis that's legal in Britain. The challenge is to lay the foundations for a reputable brand in a emergent category with a bewildering array of products.
Marijuana-related products are heading mainstream and it's got investors reaching for their spreadsheets. A new consumer category is rapidly emerging where there are no dominant incumbent players and very little consumer understanding.
Mr. Moxey's UK-tailored website and brand messaging will introduce the public to a tasty, safe, and fun product with integrity, and a brand personality that resonates with those looking to try something new – but also stay informed.
Watch this space as Moxey’s Mints arrive and seek a loyal new following in the UK.